• Comprehend and generate efficient and intuitive marketing strategies
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
• Conceive and present pitches of our book titles to key contacts
• Administrative support to the overseas marketing team where needed database and data entry/cleanse support
• Write copies for diverse marketing distributions (press releases, website material, brochures, etc.)
• Maintain liaisons with media and publishers to assure collaboration in marketing activities
• Source editorial opportunities in the press or on the radio by sending targeted pitches to various contacts for our book titles
• Creating targeted contact sheet lists for specific book and marketing campaigns

Key Skills

• Possess thorough knowledge of strategic planning principles and best marketing practices
• Highly organized and detail-oriented
• Time management and working to deadlines
• Creativity and commercial awareness
• High level of spoken and written English

Role

Key skills

• Develop and manage digital marketing campaigns
• Oversee social media strategy
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Identify and/or fix any errors or bugs in online content
• Edit and post videos, image ads, and audio content to social sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts/social posts will be an integral part of the job
• Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video/Image editing skills: Website and social media content will not just be text but frequently visual as well
• Web development skills: No need to be a software developer, but you will need a sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization, and advanced Word and PowerPoint skills
• Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines