Digital Marketing Analyst Responsibilities

• Shape our digital marketing efforts Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
• Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, SEO/SEM info graphics, and social media.
• Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI Develop effective display campaigns, including banner ads, social media, and retreating.
• Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
• Research and analyze competitor SEM campaigns Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.
• Develop and manage forecasts; implement strategies to achieve/exceed targets.
• Individuals with degrees in Management Sciences, Business Analytics, Digital Marketing are encouraged to apply.
• Strategize and optimize SEM and software directory presence across all platforms Create and manage paid social campaigns on LinkedIn, Facebook, YouTube, and more SEO optimization and best practice implementations across all of our online presence.
• Test and optimize creative, ad placement, landing page experience, conversion forms Work closely with marketing operations to manage marketing attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more.
• Leading whole team and distribution of tasks