He/She must be able to

• Develop, implement and manage our social media through competitive research and audience identification
• Coordinate with other teams to ensure content is informative and appealing.
• Align social media strategies with the marketing and sale teams for improved results.
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback and develop strategies to increase sales through social media platforms
• Knowledge & Experience of managing paid ads on social media
• Knowledge of the latest marketing tools and trends to support social media account management
• Knowledge of how to increase user engagement and followers.
• FB Ads experience is mandatory

Professional requirements:

• Fluent and working knowledge of conversion-oriented campaign best practices and techniques across social media platforms such as Facebook, Instagram, Youtube
• Complete grasp of the FB Ad-manager platform
• Excellent control on audiences, ad copywriting, re-marketing, content ads, Landing page testing, FB analytics
• Strong track record in managing medium to large campaign budget
• Knowledge of digital marketing, media and analytics tools (e.g., Google Analytics, SEO is a Plus point..