Senior Marketing Managers should be creative individuals with fantastic interpersonal skills.

They must be extremely motivated and possess strong leadership skills.

They should also be excellent communicators both orally and in writing.

Employers look for candidates with all of these traits as well as the traits listed here.

Core skills: Based on job listings we looked at, employers want Senior Marketing Managers with these core skills.

If you want to work as a Senior Marketing Manager, focus on the following.

• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Project management experience
• Experience running large scope projects with cross-over departments and large teams

Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Broaden your career options by adding these skills.

• Degree in Marketing or related field
• Search Engine Optimization (SEO) certified