We are looking for an experienced and knowledgeable Search Engine Optimization Specialist (SEO) with a passion to excel, and who will be a vital member of our SEO team on full time basis in our office based in Lahore.

• A great fit for this role is someone who is always intrigued by new technology and is constantly finding better ways to succeed.
• As our Search Engine Optimization Specialist, you will be responsible for planning, implementing, and managing our SEO strategy.
• As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business growth and success.

Duties and Responsibilities:

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Develop and optimize search marketing campaigns across multiple search engines and social media platforms
• Monitor redirects, click rate, bounce rate, and other KPIs
• Plan and implement SEM campaigns. Grow successful and profitable search engine marketing traffic acquisition opportunities
• Develop, expand and optimize campaigns & ad groups, keyword lists, improve ad copy titles and descriptions
• Desire to stay on top of competitor's strategies and keyword portfolios
• Prepare and present reports regularly
•  Identify our user persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with the development team to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• HTML and CSS experience preferred.
•  Strong time management and multitasking skills, with ability to work in a fast-paced, dynamic environment
• Detail-oriented, positive, analytical, self-motivated, resourceful, and organized

Required Skills/Experience:

• Candidate must have good command over English
•  Bachelor’s Degree or equivalent industry-specific experience
• Experience with SEO tools before, for example SEM Rush, Moz, etc
• Minimum 3 plus years of working in a SEO/Link building position.
• English: Written and verbal experience required

Principal Duties and Responsibilities;

• Collaborate with Marketing Manager and other departments to brainstorm ideas and develop new approaches to creating innovative and expressive graphics for the company.
• Strategize designs that will elicit a positive response, communicate important ideas, and share company values with viewers.
• Organize campaigns that utilize stunning graphics to create a positive impression of the company while promoting increased visibility.
•  Develop goals relating to the performance of final products, including viewership metrics and market response.
• Other duties as assigned.
•  Solid knowledge of digital/web, and print production processes and needs.
•  Knowledge of layouts, graphic fundamentals, typography, print, and the web.
• Experience with app and mobile design, with consideration of user experience and user interaction.
• HTML and CSS experience preferred.
• Compelling portfolio of work over a wide range of creative projects will be required.
•  Strong time management and multitasking skills, with ability to work in a fast-paced, dynamic environment.