YouCan is California-based local information and community platform that serves its user's interest-based local news and event updates and allows them to build, join and promote local communities. Currently curating information from over 600 mainstream, national, statewide, and local sources, YouCan is serving 10 cities across the U.S. and looks forward to extending its outreach across the globe. Enabling local community building and encouraging local content generation, YouCan intends to push forward for local community development.

YouCan is seeking an ambitious and energetic individual for the role of a Digital Marketing Manager. The position requires management, development, and execution of various marketing programs for app launch into the market, consumer onboarding, and retention.

Responsibilities

• Plan, coordinate, and execute marketing campaigns across multiple digital communication channels simultaneously.

• Monitor and analyze the effectiveness of marketing content

• Create and manage the social media content in conjunction with best SEO practices and analytical deductions, to increase onboarding, retention, and conversion rates for users plus optimize their user experience.

• Develop strategies and curate and moderate content for the hosted sources and platforms in accordance with the marketing and analytics strategy set for our target audience.

• Work alongside the tech team to ensure smooth flow of information throughout the platform and develop consistent messaging and visuals to implement across marketing campaigns.

Required Experience: 

• Bachelor’s Degree with a Marketing, Advertising, Computer Science or related major

• 1-2 years of marketing experience

• Strong writing, communication, collaboration, and organizational skills

• Ability to communicate with all levels in an organization

• Well versed in popular software suites such as Office, Google Workspace, etc

• Experience using syndicated research, with demonstrated ability to analyze and communicate data outcomes

• Preferred systems experience: CRM, MAP, CMS, Google Analytics, Firebase and Social Media Platforms (application of SEO skills)

• Experience in advanced software such as graphic/video editing, programming/engineering is a plus but not required

• Ability to manage multiple projects and priorities and work independently in a dynamic environment