Researches and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing objectives. Uses marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Creates and develops new campaigns, advertising copy, and other marketing materials.

• Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
• Help promote uniformity and consistency of brand.
• Work closely with the sales team on program development and implementations
• Communication between teams
• Presents findings to marketing teams to help guide the direction and activities of the department
• Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
• Provides expert direction and insight to marketing staff members throughout each project or campaign
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
• Reports findings and results to upper management and executives

Marketing Specialist Skills and Qualifications:

Bachelor's Degree in Marketing, Business, or a Related Field, Creativity, Innovative, Independent, Self-Starter, Adaptability, Knowledge of Media Channels and Marketing Strategy, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Managerial Skills, Public Speaking, Writing, Interpersonal Communication, Attention to Detail, Organization, Multi-Tasker